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Video - Charity Resilience: Marketing - Inspiring Scotland

Video – Charity Resilience: Marketing

16.12.2020

Introduction to Charity Marketing

Charity Marketing: Are we nothing without our stories? Storytelling is an age old concept. A great story can stay with us for a life time. Having this human to human connection through our stories is a powerful foundation for charity marketing.

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19.04.2021

Key message template

This template is designed to help you work out your organisation’s key messages. Key messages are the foundation of how you speak about your organisation, so it is very important that these tie in with your organisation’s mission, vision and brand values.

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19.04.2021

Marketing plan template

Fill in our template marketing plan to get your organisation up to speed with marketing and communication. Prompts within will lead you through the various steps – identifying your goals and understanding your market, identifying audiences and the best channels to reach them, and developing messaging and action plans.

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