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Key message template - Inspiring Scotland

Key message template

This template is designed to help you work out your organisation’s key messages. Key messages are the foundation of how you speak about your organisation, so it is very important that these tie in with your organisation’s mission, vision and brand values.

21.04.2021

Stakeholder template

Identifying who your key stakeholders are is a key first step to developing your overall strategy and for ensuring your communications are targeted. This template is a prompt to help you brainstorm who your stakeholders are and further define your relationship with them. Add your stakeholders to the list and place them in the appropriate

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10.03.2019

Glossary – Third Sector jargon-busting

Inspiring Scotland’s guide to Third Sector jargon for charity leaders.

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16.12.2020

Introduction to Charity Marketing

Charity Marketing: Are we nothing without our stories? Storytelling is an age old concept. A great story can stay with us for a life time. Having this human to human connection through our stories is a powerful foundation for charity marketing.

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